It is always exciting to experience the organic changes in The Nicholas Building. The latest addition to The Cathedral Arcade shops is Limedrop. They have created a beautiful space and in the process uncovered some original features like the Deco metal balustrade on the mezzanine. Scroll down past the images for a bit of a question and answer about the Limedrop label and their new flagship store.
Thanks Clea for the beautiful images!
1. Tell us a bit about
Limedrop, the history and the product that you stock.
Limedrop is a contemporary womenswear brand that is inspired by the idea that anything is possible! The positive brand ideals can be seen in our use of colour, unique materials, sustainable woods, luxurious fabrics and attention to detail. We design all our own textile prints, develop the garment silhouettes, make a range of soft lingerie and have three ranges of accessories: cherrywood jewellery, rosewood/ resin jewellery and rainbow funglasses.
Limedrop was launched in 2006 and has stocked some of the world's best boutiques around Australia, Japan and Dubai, set up 5 pop-up shops in Melbourne and one in Sydney, been on International showcases around the globe, as well as numerous runways and projects! What a journey... And now we are so excited to have our first Limedrop flagship store in the Nicholas Building in the heart of Melbourne's boutique laneway shopping district!
In the shop we are stocking our current season Limedrop fashions, lingerie and jewellery. We also have Melbourne designed, Radical Yes shoe and OK OK tights.
2. What is your inspiration for the shop?
The shop is inspired by mixing modern elements with the original mid-1920s architecture. The Limedrop boutique is a welcoming oasis in the CBD housed in the creative, iconic Nicholas Building- home to Melbourne's best creatives from jewellers, artists, milners and fashion designer. We have worked with Moth Design to retain it's beauty such as the 6m high ceilings, deco balustrade, curved concrete beams and original brass door hinges. Our modern elements are the geometric racks and vertical garden that span the full height of the space.
Shop 5 Cathedral Arcade
37 Swanston Street
(Corner Swanston Street & Flinders Lane)
(03) 9663 0435
Monday- Saturday 11-6pm (Late Friday til 7pm)